Cookie Policy for Durafit Flooring

Last Updated: 9 October 2025

At Durafit Flooring (www.durafit.co.uk), we use cookies and similar technologies to enhance your browsing experience, analyze site performance, and provide personalized content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit our website. They help us improve functionality, analyze usage, and deliver a tailored experience for flooring services in North Shields, Tynemouth, and beyond.

2. Types of Cookies We Use

We use the following categories of cookies:

• Essential Cookies: Required for core website functionality, such as navigation and access to secure areas. These cannot be disabled (e.g., session cookies for form submissions).
• Analytics Cookies: Collect anonymous data on how visitors use our site (e.g., Google Analytics tracks pages visited and time spent). These help us optimize content for users in Tyne and Wear.
• Marketing Cookies: Used to deliver relevant ads (e.g., via social media platforms like Facebook). These are optional and only active with your consent.
• Functional Cookies: Enable enhanced features like remembering your preferences (e.g., cookie consent settings).

3. Cookies We Use

Below is a list of cookies commonly used on our site:

• _ga (Google Analytics): Tracks user interactions anonymously to improve site performance. Expires after 24 months.
• cookieconsent_status: Stores your cookie consent preferences. Expires after 12 months.
• session_id: Maintains your session for seamless navigation. Expires when you close your browser.

4. How We Use Cookies

We use cookies to:

• Ensure our website functions correctly (e.g., navigating between flooring products or submitting quote requests).
• Analyze site traffic to improve user experience (e.g., identifying popular pages like LVT flooring in Newcastle).
• Personalize content and ads based on your interests (e.g., showing ceramic tile promotions to Tynemouth visitors).
• Remember your settings, such as cookie consent preferences.

5. Managing Your Cookie Preferences

You can control cookies via our cookie consent popup (displayed on your first visit) or your browser settings:

• Cookie Consent Popup: Choose to accept or reject non-essential cookies. You can revisit your preferences by clicking the "Manage Cookies" link in our footer.
• Browser Settings: Most browsers allow you to block or delete cookies. Visit www.allaboutcookies.org for instructions specific to your browser.
• Opt-Out Tools: For analytics, opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Note: Disabling essential cookies may affect site functionality.

6. Third-Party Cookies

Some cookies are set by third-party services, such as:

• Google Analytics: For anonymous usage data. See their Privacy Policy.
• Social Media Platforms: For ad targeting (e.g., Facebook Pixel). Only active with your consent.

We do not control these third-party cookies. Review their policies for details.

7. Data Protection and Your Rights

Cookies containing personal data are processed in line with our Privacy Policy. Under UK GDPR, you have rights to access, rectify, or delete your data. Contact us at:

• Email: info@durafit.co.uk
• Phone: 07969868673
• Post: 2 Rydal Avenue, Marden Estate, North Shields, Tyne and Wear, NE30 3UG

You can also complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

8. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology or regulations. Updates will be posted here with the revised date. Significant changes will be communicated via email or a website notice.

9. Contact Us

For questions about our cookie practices, contact:

• Email: info@durafit.co.uk
• Phone: 07969868673
• Post: 2 Rydal Avenue, Marden Estate, North Shields, Tyne and Wear, NE30 3UG

Thank you for choosing Durafit Flooring. We’re committed to protecting your privacy while delivering a seamless browsing experience.